I was little bit curious why people buy old and expired domains because according to me, it is better to buy my own domain with keyword domain or short domain with easily remember name. But I was analysing why people use to buy old domain just out of curiosity. And I found some interesting reasons which are thinkable and beneficial but there are still some other baseless reasons to buy old domain.

Well, if the old and the expired domain has high traffic ranking, then you can find out why the website had good traffic from the Google cache. Now you can build another website which is quite similar to the old website of the domain or blog with the same topic of the old website. This is how people try to use the traffic of old domain to their new website. If you want to do marketing (say in selling bags) and you find an expired domain with bag in the keyword and has high traffic rank, then you can use the old traffic of the website in your marketing for bags.

Another reason for buying old and expired domain is the PR of the old domain. I think this is not a genuine reason to buy domain name for the PR because the PR will automatically go or decrease in the next Google PR update. But many people buy PR domain thinking that they can start earning through blogging very easily with PR domain but the concept is completely wrong which bring many dirty things in the blogging. But if the PR is not a fake, then many reports that it works and the PR is maintained even in the Google PR update.

Web hosting is one of the most important factors for the popularity of the websites. Even if Web Hosting has small role in the search engine optimization (SEO), it has a very important role in the popularity of the websites. Even if your websites score high ranking in the SERPs and if the server is very slow and take longer time to download all the page components, then users will automatically leave your websites. Therefore it is important to have fast and good server. I personally give importance on the web hosting because I had some bad experience with some of the hosting companies. Therefore, you must decide carefully before you choose a web hosting.

WebHostingPal.com is a very informative website which provides reviews of top web hosting. There are many criteria through which a particular web hosting is judged whether it is reliable or not. One of the most important factors is the server downtime of the web hosting. A good and reliable web hosting must have the minimum server downtime and therefore one must keep in the mind about the server downtime while they are buying the web hosting. Other important factors include disk space, bandwidth and software which are integrated with the web hosting. If the server is compatible with most of the new scripts and software, then it is a good web hosting.

Alexa ranking is another ranking of the websites that I value. In the Google Page Rank was the only dominating scale to judge the quality of the website but recently Google made some changes in the algorithm of the page rank? And therefore I decided to judge the website according to the alexa only.

The Alexa ranking was measured by using its toolbar. If your browser does not have alexa toolbar, then you will not be count as a visitor of a website even if you are visiting a particular website. Even if it is not a fair means to count the number of visitors of a website, it was useful enough and could judge the quality of the website through that.

But recently the algorithm of alexa has also been changed. Now the alexa ranking no longer depends on the toolbar but it depends on some other new criteria or new algorithm of alexa. But we do not install any tracking code or plug-in of alexa in our website, then how can they track the number of visitors of our website.

If alexa can include the visitors which do not have alexa toolbar in their browser, then it would be a better modification. But if alexa ranking follows the same algorithm as Google does, then it will hurt its reputation. Now I am just wondering if alexa is still a rating for traffic or something else. Most of the reputed websites witness the decrease in the alexa ranking in the last few days.

Do you know that sometimes images ads can be displayed in the adsense code of text ads only? It is possible and I have experienced it in one of my websites. I have been using adsense for about two months only and in this short period of time I have experienced many secrets about adsense.

Well, an image ad has always less chance for the visitors to click than the text ads and most of the webmaster wants to display text ads only or alternation of text ads and image ads. There are separate code for image ads only, image ads-text ads and text ads only. Even in the text ads only, there may display image ads also under certain situations.

If the bids of most of all the text ads are lower than the bid of the image ads, then the higher bid ads, i.e., image ads will be displayed and therefore sometimes image ads is displayed in the code of text ads only. But when there is higher bids in the text ads, then the image ads will not be displayed and text ads are compulsory.

Want to become a webmaster?

Many people use to ask me how to become a webmaster and how long does it take to become a webmaster and what are the basic needs and resources required for the webmasters? Well, I just want to share some of the simple ideas to become a webmaster. First of all, you must have a computer and I am quite sure that most of the people have computers nowadays. And then there must be internet connection inyour computer and it is the most important thing to the road to webmaster. Webmaster always deals with internet and without internet connection in your computer, you cannot become a webmaster. This is quite funny to hear as internet connection is everywhere nowadays but I must mention it.

Now it is the time to disclose some real facts about webmasters. Webmasters stay most of the time with their computers and therefore you must has patience to stay in your room and with your computer (especially at the beginning). Then, start joining the different webmaster communities to discuss various matters about webmasters and search engines. It is beneficial to know scripting languages like PHP, Java but you can become a webmaster even if you do not have idea for such scripting languages.

And after all these, it depends on which type of webmaster do you want to become. Once you have enter the webmaster world, then you will start realizing which type of webmaster will suit for you. Blogger is the simplest form of webmaster. But it holds a large space in webmaster world. And then there are webmasters who are fighting for the Web 2.0 application. Now it is the time to choose your own field in webmaster world.