Well every webmaster must be aware of the term hidden text and hidden links.But let me remind you what the search engine god “google is planing for paid links in the near future.Well,hidden text is that text that are not visible to the visitors like a white colour text in a white background.Now hidden links are similarly those links which hyperlink to those hidden texts.And also there are other way for hidden links.There may be a link in a small pixel like 1 pixel high text link which is not visible to others but it is a link.And then lastly sometimes people use technique to hide links by putting a link on the ending of a line and starting of the next line in the same paragraph.So that people will think that both the words are hyperlinked by a same link.

Sometimes some webmasters use to optimize their websites for a particular keywords only i.e., for a keyword only.Like when a website is submitting to a number of directories,they are using the same keywords.But search engine takes this as a spam and may effect the ranking of the websites.For example if you are using “SEO” all the time for a SEO websites,then google will take it as spamming.So,it is better if you use closely related keywords like “Tips about SEO”,”SEO Articles” and some others for your SEO article websites.

Every webmaster must have heard about the term RSS but many of newbie webmasters or bloggers do not know the advantage of having RSS feed in search engine optimization.RSS is Rich Site Syndication which is similar to HTML and also it is a file format similar to XML.Many publishers use this RSS feeds to get their website contents make available to many readers in any format.Subscribe to RSS feed and choose relevant contents related to your website contents.You must be wondering how RSS feed increases search engine ranking of your website.Well,by subscribing RSS feeds there will be a psrt of contents in your website.RSS feed is just like new contents in your websites.The RSS feed providers always keep updating the contents of the feed.And the search engine will consider the change of RSS feeds as the change of your website’s contents.Search Engine loves new contents in your websites and this feeds provide as fresh contents in every few hours.

It is very interesting topic of SEO that how web design adds to search engine ranking of the websites.Well,all directories are operated by human editors and human editors can decide which websites have good design and which do not have.Your submission to web directories will be reviewed by human editors and they will accept your submission if your websites are of good design and contents are valuable.Therefore web design is very important from web directory submission point of view.This is the simplest view of importance of web design.There are many complex ideas that web design helps in search engine ranking of the websites.

When you check out your websites in a text browser then,you will notice how search engine reads your websites.Then it is easy to design your websites in such a way that search engine will easy to index everything.There should be more text contents than HTML contents as search engine spiders reads text contents only.Some webmasters unknowingly use some programs like dreamweaver or FrontPage which will add coding in your webpage that ain’t necessary and which in turn may create coding error.There are some components which many webmasters add in their websites like Java,java script,flash,scripting.These are all useless stuff but these in turn may trap the search engine spiders and will not get indexed your pages. Using of Cascading Style sheets(CSS) is preferable.Do not use frame in your webpages and try to keep your web page to small size if it takes long time to download all the content.But keep the size of your webpage at least 5K which is the preferable size for robots to love your web page.